IONA MONTGOMERY’S SPRING/SUMMER COLLECTION IS INSPIRED BY ‘THE LOVESONG OF J. ALFRED PRUFROCK’ BY T.S. ELIOT AND AIMS TO BLUR THE BOUNDARIES BETWEEN POETRY AND ART. THE ‘PRUFROCK’ COLLECTION IS IONA’S PERSONAL ANALYSIS OF THE STREAM OF CONSCIOUSNESS, ENTRAPMENT AND THE FRAGMENTATION AND DISTORTION OF PERCEPTION.